Shiseido — AI-native beauty content production
One 3-day shoot supported by generative creative production delivering a year of content across Asia with AI-native workflows.
Work
Production systems that ship thousands of assets, and experiences that win awards. Usually for the same clients.
Always-on production, per client
Shiseido — AI concepting and asset generation
UNCANNY OS read a 55-page brief, mapped 100 assets across 8 SKUs, 4 brand marks and 3 markets, and delivered first cuts in 8 hours at $800 an asset.
MoneyHero — Creative automation at scale
A creative automation system built with custom agents. It took output from ~150 to 3,200+ assets a month.
Unilever · TRESemmé — Agentic film adaptation
The global TRESemmé Ethereal campaign adapted for the Philippines: 22 assets in 7 formats from one film and one key visual, at one day per revision.
Dyson — Beauty content hub
A monthly production engine delivering 18 TVC-quality assets across five APAC markets at 50% lower cost than the previous partner.
StarHub — Scalable campaign production
A templated workflow and in-house automation that keeps StarHub's weekly promotions live, with 5,000+ assets a year and new briefs turned in a day.
Disney+ — Automated key art production
Original key art and its adaptation into 16 sizes and 8+ languages for titles launching on Disney+, with 4,000+ assets a year.
Puma — Generative AI digital twin
We rebuilt the set of Puma's global TVC with AI as a digital twin, so the brand can generate new product content and local variations with no reshoots.
Ricola — Herb Hunt
A real-time 3D WebGL game set in the Swiss Alps. Sub-5-second loads on older phones. FWA of the Day winner.
evian — Gallery of Youth, 200 years
An immersive digital gallery for evian's 200th anniversary: five rooms from the French Alps to today, each unlocking a stamp toward exclusive prizes.
Volvic — Immersive WebGL site
A WebGL flight through a French volcano that shows how Volvic water is filtered, built to load fast on mid-tier phones.
evian — Stay Active!
Limited-edition packs that unlocked three playable WebGL sports games across eight APAC markets.
Sephora — Unboxed
An AI-powered microsite that tailored messaging, design and CTAs to each member's purchase behaviour and loyalty tier across 8 APAC markets.
Artemis Rings — Argyle Alora
A real-time 3D platform that replaced private viewings of rare Pink Argyle diamonds during the pandemic.
lululemon — Wellness Club
A 10-day WeChat wellness club that became lululemon's highest-performing activation in China that year.
evian — Snoopify Yourself
An AI-powered avatar generator that turned limited-edition Snoopy bottles into thousands of personal Snoopys across Asia.
Volvic — Origins
A virtual-production film and WebGL experience that positioned Volvic as Asia's tea-brewing water.
Andaz Singapore — Authentically Local Story Hunt
A reality-TV-style story hunt across five Singapore neighbourhoods, planned and re-versioned with AI-powered production systems.
Geniebook — Brand campaign
A multi-channel campaign that repositioned Singapore's leading EdTech business as the benchmark for personalised learning.
Harmless Harvest — The launch
A hacked arcade punching machine that measured stress in the CBD and launched pink coconut water in Singapore.
Patience Capital Group — Website redesign
A bespoke editorial website and CMS that matched a boutique investment firm's reputation.