WorkStarHub
Time to market for new briefs, from 2 weeks to 1 day.
A templated workflow and in-house automation that keeps StarHub's weekly promotions live, with 5,000+ assets a year and new briefs turned in a day.
- 1 day
- time to market for new briefs, down from 2 weeks
- 5,000+
- assets a year
The brief
StarHub needed a more efficient way to produce the content that sustains its many business units and promotions. How could technology change its production so the content is better, faster and cheaper than before?
What we built
We started with a templated workflow and approach to projects, sorting work into categories by how much of it could be automated. We then built proprietary automation software and scripts that update digital assets in real time.
We conceptualise campaigns for StarHub’s weekly product promotions and produce thousands of assets each year to drive sales: roughly 70% static and 30% video or motion graphics.
Results
| Result | |
|---|---|
| 2 weeks → 1 day | time to market for new briefs |
| 5,000+ | assets a year |
