WorkDisney+
Key art for every title, in every size, in 8+ languages.
Original key art and its adaptation into 16 sizes and 8+ languages for titles launching on Disney+, with 4,000+ assets a year.
- 4,000+
- assets a year
- 16
- sizes per key visual
- 8+
- languages
The brief
Disney+ launches series and films across Southeast Asia every week, and every title needs key art in every placement and every local language, on time for launch.
What we built
UNCANNY handles key art (the movie poster) creation and adaptation for Disney+. Our bespoke workflow combines custom code that streamlines the process, so we can develop thousands of assets each month for titles launching on Disney+.
The scope covers original key art, adaptation of each key visual into 16 sizes, and transcreation of all artwork into 8+ local languages. We also produce thousands of videos each year in all SEA languages for series and movie launches.
Results
| Result | |
|---|---|
| 4,000+ | assets a year |
| 16 | sizes per key visual |
| 8+ | languages |
