WorkPuma
One global TVC rebuilt as a set that never closes.
We rebuilt the set of Puma's global TVC with AI as a digital twin, so the brand can generate new product content and local variations with no reshoots.
- 90%
- cost savings
- Infinite
- variations
- Zero
- production waste
The brief
Puma had a high-fidelity global TVC. The brand needed new product content and localised variations from it, without paying for reshoots every time.
What we built
We rebuilt the set of Puma’s global TVC using AI and turned it into a digital twin environment that lets the brand generate new product content and localised variations inside the same high-fidelity world.
- Analyse. The master video is analysed for its key scenes and features.
- Rebuild. AI rebuilds the world of the film: its key locations and features.
- Generate. Inside the generated set, we replace talent and clothes and create additional content from the base film.
Results
One production. No reshoots. No limits on what the set can hold.
