WorkUnilever · TRESemmé
Two global masters. 22 localised assets.
The global TRESemmé Ethereal campaign adapted for the Philippines: 22 assets in 7 formats from one film and one key visual, at one day per revision.
- 22
- assets from 2 global masters
- 7
- formats
- 1 day
- turnaround per revision
The brief
Adapt the global TRESemmé Ethereal campaign for the Philippines: faster film cut-downs, more localised assets and more variety in messaging, without increasing cost or production time. AI could only be used where Unilever’s AI talent policy allows it: no AI-generated faces in close-up imagery.
What we built
An agentic approach to film adaptation, run on UNCANNY OS.
- Global masters. One master film and one master key visual.
- Deliverable breakdown. The platform ingests the brief, masters and brand guidelines, and maps 22 assets across video, shelf, photocard and POSM, with a validated prompt for each.
- Agentic video analysis. Every unique shot in the master film is identified, marked and tagged by AI.
- Agentic edit assembly. AI assembles first-cut offline edits, connecting the right establishing shots with the payoff and benefit shots the brief calls for.
- Edit crafting. Editors refine pacing, SFX and music.
- Review and delivery. Client review and delivery.
Results
All within Unilever’s AI talent rules.
Brand Say 15s · Serum
Brand Say 15s · Heat Spray
Brand Say 15s · Mask
Brand Say · Full regime
