Turning Limited Edition Bottles into Limitless Digital Play.

The brief

In 2023, Evian wanted to extend the success of its Snoopy partnership and attract new consumers across Asia. While limited edition bottles had generated excitement in the past, the challenge was to go beyond packaging design and create a deeper, more interactive way for people to engage with the brand.

What we built

Results

The idea began with an insight into Snoopy himself, a character beloved for wearing many hats and taking on endless personas. UNCANNY extended this quality into the digital space by creating an AI-powered avatar generator that allowed consumers to generate their own Snoopy from thousands of possible combinations. Leveraging AI to dynamically generate and adapt assets, the platform scaled effortlessly across markets and formats, ensuring every consumer could interact with Snoopy in a way that felt personal, playful, and culturally relevant. By transforming limited-edition packaging into an AI-driven experience, evian turned a collectible bottle into a tool for limitless self-expression and deeper brand engagement.