WorkSephora

Transforming loyalty data into personal stories.

An AI-powered microsite that tailored messaging, design and CTAs to each member's purchase behaviour and loyalty tier across 8 APAC markets.

Sephora Unboxed: launch event in a Sephora store
↑22%
site revisit rate
8
APAC markets

The brief

Make Sephora’s loyalty rewards feel personal for every member, in eight APAC markets at once.

What we built

An AI-powered microsite that tailored messaging, design and calls to action to each member’s purchase behaviour and loyalty tier, across 8 APAC markets simultaneously. Traditional loyalty rewards were reframed as a high-fidelity, aspirational brand journey. The intelligence sat in the system; the consumer felt a personal experience.

Results

Result
↑22% site revisit rate

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