WorkShiseido
From a 55-page brief to 100 first-cut assets in 8 hours.
UNCANNY OS read a 55-page brief, mapped 100 assets across 8 SKUs, 4 brand marks and 3 markets, and delivered first cuts in 8 hours at $800 an asset.
- 8 hours
- from brief to 100 assets
- 100
- assets across 8 SKUs
- $800
- per asset, vs $1,500–2,500 traditional
The brief
A 55-page brief to develop 100 creative assets for 8 SKUs and 4 brand marks across 3 markets, with higher quality, more localisation and more consistency, at greater speed and efficiency.
What we built
The platform reads the brief and brand guidelines, maps every deliverable, and generates and scores concepts before a creative sees them. People spend their time on judgement, not set-up.
- Brief ingestion. The 55-page brief and brand guidelines are ingested autonomously.
- Deliverable mapping. 100 assets identified across 8 SKUs, 4 brand marks and 3 markets.
- Prompt synthesis. A validated prompt written for every single asset.
- Generate and score. Concepts generated and scored against brand compliance rules.
- Creative review. Creatives approve, or iterate in one click against the same brief.
- Deck and finish. The client deck is built automatically, with minimal digital imaging to final.
Results
| Result | |
|---|---|
| 8 hours | from brief to first cut of all 100 assets |
| 100 | assets across 8 SKUs and 4 brand marks |
| 3 | markets |
| $800 | per asset, vs $1,500–2,500 for traditional production |
