From ~150 to 3,200+ assets a month, without growing the team.

The brief

Our client operates a multi-market financial platform offering credit cards, insurance, loans and investment products. With performance marketing running 24/7, they needed to refresh and localise creatives constantly, deliver thousands of assets a month across platforms, keep consistency while balancing market nuances, and cut turnaround times without sacrificing quality.

What should have been a data-driven, digital-first process had become slow, manual and increasingly unsustainable.

What we built

UNCANNY’s role was to rethink the production workflow, not just speed it up. Over six months we built a custom automation framework using Jira, n8n and bespoke code, tailored to the team’s operational realities.

• Automated brief intake and routing. Structured briefs flow straight into Jira, auto-tagged by market, vertical and asset type, and assigned instantly to the right creative or producer.
• A template-driven design system. Modular Figma templates for each product vertical, with tokenised layers for instant localisation of rates, promos and disclaimers across banners, social, CRM and landing pages.
• AI and automation for copy and QC. Custom GPT agents generate and localise copy variations; computer vision and metadata scripts check resolution, layout and file formats.
• Performance feedback and creative testing. Each month the team tests hypotheses on headline framing, CTA contrast and hierarchy, and the winners are built back into the templates.

Results

Metric	Before	After
Asset turnaround	5–7 days	1–2 days
Assets shipped / month	~150	3,200+
Manual QC hours / week	12+	<4
Creative error rate	~11%	<3%
Avg. CTR	~1%	3%

Turnaround fell by over 60% and campaign CTR tripled, without growing the internal team.